hello!
Nice to meet you.
I’m Sara. Product Designer. Visual Thinker. Storyteller.
I design digital experiences that feel effortless.
Rooted in clarity, driven by empathy and always crafted with care.
A creative path, shaped by people.
I started in Turin, behind a camera: drawn to light, detail, and the stories people carry. That led to A&S, the studio I co-founded, where I brought ideas to life across brand and editorial design.
London shifted my lens. At Apple, I spent over eight years helping people get the most from their technology: listening closely, solving problems face-to-face, and guiding them toward the happy path. It taught me how to see: not just pixels, but people. Later, I joined the Retail Engagement team as a Visual Designer, where I crafted communication tools to inspire internal teams and support global launches. It was design at scale, grounded in empathy.
Today, I combine that human-first mindset with UX and product design, translating complex systems into elegant, intuitive experiences.
My Design Principles
Clarity first
Make it easy, not clever.
Details matter
Every pixel is a story.
Emotion leads
Design is how it makes you feel.
Systems with soul
Reusable, scalable, and human.
Not just pixels
Good design starts with people, grows through curiosity, and lives in the details.
Beyond the screen.
- I live in London with my amazing partner.
- We love the sea, the mountains, and the kind of books you pack three of, just in case.
- I still chase the light through a lens. I still believe in the magic of small things done well.
Currently open to..
- Full-time product roles in London (hybrid).
- Freelance design support for teams who care about detail, clarity, and purpose.
Design is my way of making life a little easier, a little more beautiful✨ – just like chasing the perfect light or finding joy in the simplest adventures.
Think we’d be a great fit?
I believe in the power of collaboration and am always looking for new opportunities to connect with designers and businesses.