curriculum vitae
Professional resume
Here you can find my detailed professional background, technical proficiencies,
and all you need to know about me.
Details & Contact
LOCATION
London, United Kingdom
RIGHT TO WORK
Settled Status (ILR)
Education
UI/UX Design
Career Foundry
Graphic Design
California Institute of Art
Photography
ArtéVision
Technical Stack & Tools
Languages
Italian
Native
English
Fluent
Spanish
Beginner
Professional Experience
Moonpig Group
Product Designer
2025 – Present
Led end-to-end design of the voucher exchange platform, reframing it from an operational catalogue into a personalised journey and stepping in as the main product-engineering contact to keep it moving without a dedicated lead. Built a working design system in Claude Design, delivered three tested prototype directions within a week, and validated the gift card flow via user testing and a fake door test that lifted page visitors 20% and average order value 10%. Maintained a shared Figma design system bridging design, engineering, and marketing across product and campaign surfaces. Integrated AI tools (Claude, Gemini, ChatGPT, Figma Agent) into the workflow to speed up insight-to-design time and ran a workshop mentoring other designers on it.
Apple Inc.
Senior Techician | UX Insights & Support Strategy
2016 – 2025
Conducted 8,000+ live support sessions, surfacing patterns in user behaviour and product friction that fed directly into feature revisions, and escalated recurring UX issues in internal support and retail tools to engineering, several leading to shipped fixes and updates. Developed deep empathy for end-users navigating complex products under pressure, directly informing design decisions. Trained and up-skilled colleagues on troubleshooting complex product issues, extending direct customer contact into broader support workflows. Became a trusted product expert across software and hardware, blending service design thinking with real-time problem solving.
Apple Inc.
Visual Designer and Content Specialist
2023 – 2024
Seconded internally to deliver UX/UI design across multiple retail initiatives within a worldwide Apple retail design environment, shipping work across EMEIA and the Indian market. Owned UX/UI delivery for an internal comms campaign rolled out to retail stores across India, increasing team engagement and sales results by 15%. Conducted discovery interviews and usability testing across EMEIA leadership to uncover communication friction and store-level knowledge gaps. Designed and launched an internal tooling framework enabling UK stores to manage internal communication execution and localised messaging, reducing support escalations by 30%.
Independent Product Designer
Freelance Product Designer
2017 – 2025
Delivered UX and product design for startups and clients across health, retail, and wellness industries, leading UX design for finance and health tracking apps in collaboration with PMs and engineers to launch features that improved user satisfaction by 18%. Created scalable UI systems and conducted iterative reviews to improve usability and ensure visual consistency across products. Translated a client-defined UX scoring methodology and heuristic library into a clear, user-friendly platform interface, using UX Pilot and Figma’s AI-generation tools to accelerate design production.
Co-Funder & Product Designer
A&S Design Studio
2010 – 2016
Led cross-functional teams of designers, photographers, and developers to deliver digital and print design solutions for high-end retail and lifestyle clients, designing and shipping responsive e-commerce platforms and campaign sites across multiple markets and localisations. Introduced metrics-driven design reviews that drove a 28% conversion increase and improved user retention. Managed full creative and technical direction for marketing campaigns, catalogues, and multi-channel experiences.
Testimonials
“Sara proved herself to be an insightful and innovative designer, bringing a wealth of design experience and a passion for creative problem solving to a wide variety of scenarios. It was a real pleasure to work with her. ”
Marie
Comms Manager
“Sara values research and is thorough in analysing every challenge, using real data to validate her designs and put user experience first. That self-initiation and entrepreneurship is exactly what we value on the Product Design team, and the visual designs she produces show a real eye for hierarchy, colour, and type.”
Toby B.
Product Design Manager
Sara Grandieri
Senior Product Designer
London, UK
Contacts